Professional Experience & Freelance Activity
2017 – Present
AI in Marketing
Integration of AI technologies, including Vertex AI and ChatGPT, into marketing workflows to improve efficiency, automation, and decision-making.
Management
SEO department management in a marketing agency for over 2 years (SEO Team Lead role).
Training & Mentoring
Individual professional training of more than 10 specialists from scratch, focusing on practical SEO, analytics, and digital marketing workflows.
Process Optimization & Automation
Implementation of SCRUM methodology, workflow optimization, and process automation to improve team productivity and delivery efficiency.
Web Project Development & Management
Initiation and leadership of web development projects with a strong focus on usability, structure, and conversion optimization.
SEO Project Leadership
End-to-end SEO project management, including technical specifications, implementation, optimization, and performance tracking.
International SEO & Marketing
Execution of successful SEO campaigns across multiple regions, including the UK and Ireland, with a focus on identifying and scaling growth
opportunities.
Private Blog Network (PBN) Management
Creation, administration, and management of a private network of websites, including expired domains (drops) strategy and utilization.
Outreach, Crowd Marketing & Link Building
Development and implementation of off-page SEO strategies, including backlink profile optimization and authority building.
SEO & Marketing Audits
Comprehensive audits covering technical SEO, competitors analysis, and usability improvements to identify growth opportunities.
Local SEO
Local business optimization, including Google Business Profile and Yandex Maps optimization, as well as presence on niche platforms.
A/B Testing
Running structured A/B testing to improve conversion rates and user experience.
Analytics
Experience with end-to-end analytics systems including Roistat, reporting dashboards, and data visualization tools such as Looker Studio (Data Studio).
Content Strategy
Development of data-driven content strategies based on competitor analysis, niche research, and market trends.
CMS Expertise
Strong experience with major CMS platforms:
WordPress, Bitrix, MODX, Joomla, OpenCart, Wix, Tilda.
ASO (App Store Optimization)
Optimization of mobile applications for App Store and Google Play, improving organic installs, CTR, metadata, visuals, and localization.
PPC (Pay-Per-Click Advertising)
Setup, management, and optimization of advertising campaigns in Google Ads and Yandex Direct.
ORM / SERM (Online Reputation Management)
Management and correction of online reputation across platforms using tools such as Brand Analytics and YouScan.
Industry Experience
Experience across 20+ industries, including healthcare, education, legal services, and more.
Certifications
More than 40 professional certifications from leading global companies, including Google, Yandex, Apple, and Stanford.
Technical Skills
Strong understanding and practical experience with:
BigQuery, Google Apps Script, SQL, Python, PHP, JavaScript, Nuxt, React, Vue.
These skills enable deeper data analysis, better collaboration with developers, and the creation of more advanced marketing and SEO solutions.
Continuous Learning
I continuously expand my expertise, with a strong focus on Data Science and Artificial Intelligence (AI).
These skills, experience, and achievements reflect my professional competence and ability to contribute significant value to business growth.